Hair clippers, consoles and condoms: What people are buying online during the coronavirus quarantine

Ecommerce platform Pinduoduo gives a glimpse of people’s secluded lives during the Covid-19 epidemic

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Hair clippers, consoles and condoms: What people are buying online during the coronavirus quarantine

Published: 5:00am, 25 Feb 2020

This article originally appeared on ABACUS

Ecommerce in China is starting to reflect people’s socially isolated lifestyles amid the coronavirus outbreak, turning items like pajamas and hair trimmers into hot products.

For more than a month now, cities in China have instituted quarantine measures to prevent the spread of the deadly Covid-19 disease. Residents have been widely advised to stay at home and, in some cases, outright forbidden to leave their residential compounds.

The shutdowns have heavily affected businesses, and people are finding it difficult to get some simple needs met, like getting a haircut. As evidence of this new reality, hair trimmer sales have surged more than 400%, according to a report by social ecommerce platform Pinduoduo.

Pinduoduo: China’s hottest online shopping startup

New buying habits of China’s millions of online consumers illuminated by Pinduoduo’s report show people aren’t just lounging away their way through quarantine in their pajamas. Sales of skincare products and cosmetics like lipstick have been rising. Another top item? Yoga mats, with sales rising 350%. The yoga mat craze is in line with the rising popularity of virtual fitness classes.

The Covid-19 epidemic has taken more than 2,500 lives and turned many Chinese cities into ghost towns. (Picture: AFP)

On other shopping platforms, the price of Nintendo’s new exercise video game Ring Fit Adventure has soared to at least twice the normal price thanks to scalpers. And people seem to be discovering more hobbies during their isolation.

Some people apparently figure being stuck at home all day is the perfect time to learn how to bake. Sales of electric egg beaters are up 260% on Pinduoduo. Online mall Fenqile also reported a rise in sales of other kitchen appliances, including blenders and electric grills.

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