China’s live streaming shopping market is projected to grow to 916 billion yuan (US$129 billion) in 2020. (Picture: SCMP)

Shopping in live streaming apps is booming in China thanks to the Covid-19 pandemic

Buyers like the experience of seeing the products in live-streamed video, but they also worry about false marketing and scams

Topic |   Alibaba
China’s live streaming shopping market is projected to grow to 916 billion yuan (US$129 billion) in 2020. (Picture: SCMP)
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