Austin Li Jiaqi, left, known as China’s “Lipstick King”, goes head-to-head with Alibaba Group Holding founder Jack Ma in 2018 during their live-streamed competition on who could sell the most number of lipsticks on Taobao Marketplace. Photo: Youku Austin Li Jiaqi, left, known as China’s “Lipstick King”, goes head-to-head with Alibaba Group Holding founder Jack Ma in 2018 during their live-streamed competition on who could sell the most number of lipsticks on Taobao Marketplace. Photo: Youku
Austin Li Jiaqi, left, known as China’s “Lipstick King”, goes head-to-head with Alibaba Group Holding founder Jack Ma in 2018 during their live-streamed competition on who could sell the most number of lipsticks on Taobao Marketplace. Photo: Youku

Why China’s tech chieftains have become live-streaming stars

  • The live-streaming video market saw strong household and corporate demand during China’s coronavirus lockdown
  • China is forecast to have 526 million live-streaming video users this year, up from 504 million in 2019

Topic |   Streaming video and TV
Austin Li Jiaqi, left, known as China’s “Lipstick King”, goes head-to-head with Alibaba Group Holding founder Jack Ma in 2018 during their live-streamed competition on who could sell the most number of lipsticks on Taobao Marketplace. Photo: Youku Austin Li Jiaqi, left, known as China’s “Lipstick King”, goes head-to-head with Alibaba Group Holding founder Jack Ma in 2018 during their live-streamed competition on who could sell the most number of lipsticks on Taobao Marketplace. Photo: Youku
Austin Li Jiaqi, left, known as China’s “Lipstick King”, goes head-to-head with Alibaba Group Holding founder Jack Ma in 2018 during their live-streamed competition on who could sell the most number of lipsticks on Taobao Marketplace. Photo: Youku
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