Apple chief executive Tim Cook speaks during an event launching streaming video service Apple TV+ at the company’s headquarters in Cupertino, California, in March of last year. Photo: Agence France-Presse Apple chief executive Tim Cook speaks during an event launching streaming video service Apple TV+ at the company’s headquarters in Cupertino, California, in March of last year. Photo: Agence France-Presse
Apple chief executive Tim Cook speaks during an event launching streaming video service Apple TV+ at the company’s headquarters in Cupertino, California, in March of last year. Photo: Agence France-Presse

Apple buys older shows for TV+, stepping up Netflix challenge

  • The move represents a subtle strategy shift for Apple TV+, which launched in November with a line-up of original programmes
  • Apple TV+ lists fewer than 30 original films and shows on its website, compared with thousands of titles to choose from at Neflix

Topic |   Apple
Apple chief executive Tim Cook speaks during an event launching streaming video service Apple TV+ at the company’s headquarters in Cupertino, California, in March of last year. Photo: Agence France-Presse Apple chief executive Tim Cook speaks during an event launching streaming video service Apple TV+ at the company’s headquarters in Cupertino, California, in March of last year. Photo: Agence France-Presse
Apple chief executive Tim Cook speaks during an event launching streaming video service Apple TV+ at the company’s headquarters in Cupertino, California, in March of last year. Photo: Agence France-Presse
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