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China’s Pinduoduo appoints Chen Lei as new chief executive

  • Before his appointment, Chen was involved in building Pinduoduo’s infrastructure for transactions, interactive features and cloud operations
  • Founder Colin Huang Zheng will remain as chairman, focusing on long-term strategy and fundamental research

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The logo of Chinese online group discounter Pinduoduo is seen next to its smartphone app. Photo: Reuters

Social e-commerce giant Pinduoduo on Wednesday appointed Chen Lei, one of its founding members, as the company’s new chief executive, effective immediately.

Shanghai-based Pinduoduo said in a statement that former chief executive Colin Huang Zheng will remain as chairman of the board and focus on long-term strategy.

Chen, who served as Pinduoduo’s chief technology officer from 2016, is a data scientist by training and a published author on the subject of data mining.

Huang said the appointment of Chen was in line with efforts to create more opportunities in the Nasdaq-listed tech company.

Chen Lei, the new chief executive at social commerce giant Pinduoduo. Photo: Handout
Chen Lei, the new chief executive at social commerce giant Pinduoduo. Photo: Handout

The new appointment comes as Pinduoduo has been benefiting from a surge in online orders, as homebound customers stock up on groceries and food items and as sellers also turn to online platforms to run down inventories amid coronavirus-led lockdowns.

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