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ChinaJoy mega gaming event will go ahead, with face masks appearing alongside cosplay in 2020

  • Gaming giants including Tencent, Blizzard, Ubisoft and Epic Games will join ChinaJoy in Shanghai next week while Sony and Microsoft tap out
  • While Covid-19 has dealt a blow to ChinaJoy in terms of attendance, this year has actually been a boom year for video games

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Cosers (cosplayers) and visitors are pictured at the 2019 China Digital Entertainment Expo & Conference (ChinaJoy) in Shanghai on Aug. 2, 2019. Photo: VCG
China is charging ahead with its biggest gaming expo ChinaJoy next week, going against the trend of recent tech and game show cancellations due to Covid-19 restrictions, including the demise of this year’s CES Asia in Shanghai.

Although the show goes on, it will be different from the format in previous years. Attendees will need to wear a mask at all times, admittance will be via a face scan, they will need to confirm their recent heath status and no large gatherings will be allowed inside the venue.

“Against the special backdrop of this year’s outbreak, the organiser of ChinaJoy will actively comply with the requirements issued by the Shanghai government and health department of the Pudong district,” said the event organisers. “Not only have we established a joint prevention and control mechanism [to safeguard public health], we have also put together an anti-epidemic contingency plan.”

Although many gaming companies have decided to join the event, which will take place in Shanghai from July 31 to August 3, it is expected to be smaller than in previous years

Also known as the China Digital Entertainment Expo & Conference, ChinaJoy will pull in not only domestic champions such as Tencent Holdings and Bilibili but also foreign giants, such as Activision Blizzard, Ubisoft, Epic Games and Bandai Namco.

Sony and Microsoft are among those who will not be attending this year, and neither will rising Chinese game maker miHoYo be there, according to information received by the Post.

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