Intel’s transformation from a memory chip company in the ’70s to a microprocessor company in the ’80s set in motion the PC era, with Intel not only supplying the key component, but also setting the standards. Photo: Reuters Intel’s transformation from a memory chip company in the ’70s to a microprocessor company in the ’80s set in motion the PC era, with Intel not only supplying the key component, but also setting the standards. Photo: Reuters
Intel’s transformation from a memory chip company in the ’70s to a microprocessor company in the ’80s set in motion the PC era, with Intel not only supplying the key component, but also setting the standards. Photo: Reuters
Michael Bruck
Opinion

Opinion

Michael Bruck

How a decision 15 years ago contributed to Intel’s fall from grace today

  • Investors sold Intel’s stock and it lost around US$50 billion in valuation, while TSMC saw its market valuation increase by over 50 per cent in the same period
  • Apple’s decision to use ARM instead of Intel gave TSMC the learning curve advantage which over time enabled it to pull ahead in manufacturing process technology

Intel’s transformation from a memory chip company in the ’70s to a microprocessor company in the ’80s set in motion the PC era, with Intel not only supplying the key component, but also setting the standards. Photo: Reuters Intel’s transformation from a memory chip company in the ’70s to a microprocessor company in the ’80s set in motion the PC era, with Intel not only supplying the key component, but also setting the standards. Photo: Reuters
Intel’s transformation from a memory chip company in the ’70s to a microprocessor company in the ’80s set in motion the PC era, with Intel not only supplying the key component, but also setting the standards. Photo: Reuters
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Michael Bruck

Michael Bruck

Michael Bruck began his career at Intel in chip design, helping to establish the enduring cooperation between Windows PCs and Intel chips, and also served as chief of staff to Andrew S. Grove, former CEO of Intel. He is currently Managing Director of Vacuumlabs Asia in Hong Kong, where he supports the next generation of innovators and entrepreneurs.