Apple rolls out virtual fitness service and subscription bundle catering to work-from-home crowd
- The Apple Fitness+ service, delivering virtual workouts powered by its watches, will be available before the end of the year
- Apple has also introduced a bundle of all its subscriptions, Apple One, catering to customers working at home during the Covid-19 pandemic
Apple also introduced a new Apple Watch Series 6 that monitors blood oxygen and will cost US$399 and a more basic Apple Watch SE for US$279.
But the bevy of incremental updates to existing hardware and subscription price tinkering disappointed investors, with Apple shares closing up 0.2 per cent.
The Apple One bundle will cost US$15 per month for an individual plan or US$20 per month for a family plan and include television, music and games. Apple is also offering a bundle for US$30 per month that adds news, the fitness service and more storage.
“It’s a lot more aggressive pricing than I thought,” said Ben Bajarin, principal analyst for consumer market intelligence at research firm Creative Strategies, adding that Apple customers already paying US$15 a month for family plans to some of the company’s content servers would likely find the largest bundle a “no-brainer.”