A complex system had evolved to optimise the budget for what had become ByteDance’s most effective way to growth hack new users and fast track their company. A complex system had evolved to optimise the budget for what had become ByteDance’s most effective way to growth hack new users and fast track their company.
A complex system had evolved to optimise the budget for what had become ByteDance’s most effective way to growth hack new users and fast track their company.
Technology

How ByteDance mastered the art of smartphone app pre-installs to growth hack millions of new users

  • The following is an edited excerpt from Matthew Brennan’s new book, Attention Factory: The Story of TikTok and China’s ByteDance
  • In the early years of news app Jinri Toutiao, ByteDance acquired tens of millions of users through pre-installation

Topic |   Technology
A complex system had evolved to optimise the budget for what had become ByteDance’s most effective way to growth hack new users and fast track their company. A complex system had evolved to optimise the budget for what had become ByteDance’s most effective way to growth hack new users and fast track their company.
A complex system had evolved to optimise the budget for what had become ByteDance’s most effective way to growth hack new users and fast track their company.
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