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ByteDance launches dedicated cloud documents app for Feishu as TikTok continues to face headwinds abroad

  • ByteDance’s cloud office suite, known as Lark internationally, gets a dedicated Feishu Docs app as the company pushes forward with enterprise collaboration
  • The company is ramping up competition at home while its hit short video app TikTok has struggled in India and the US following a backlash against Chinese apps

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In a renewed focus on enterprise collaboration software, ByteDance is spinning out its Feishu cloud documents feature into its own app. Photo: Reuters
Coco Fengin Beijing
TikTok owner ByteDance unveiled a new productivity app for document management on Wednesday. With the update to its enterprise collaboration tool Feishu, ByteDance is concentrating on a fast-growth area in China as more people work from home amid the pandemic and TikTok remains embroiled in an ownership crisis overseas after being targeted by the US.

Feishu Docs adds to ByteDance’s existing collaboration tools that are part of its main Feishu office suite app. This includes Feishu Meetings, a video conferencing tool that was launched earlier this year at the height of the spread of Covid-19 in China.

By spinning off Feishu’s current document functionality into its own app, Feishu Docs will get three new features: a format-free notepad that easily turns outlines into mind maps, charts for visualising diverse data, and a file management function that structures files based on their relation to each other.

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ByteDance says the dedicated Feishu Docs app is to make it “convenient for users to use” documents separate from the main app, which also contains all the new features. Picture: Screenshot/Feishu
ByteDance says the dedicated Feishu Docs app is to make it “convenient for users to use” documents separate from the main app, which also contains all the new features. Picture: Screenshot/Feishu

All the new features can also be accessed from within the main Feishu app, the company said, where other tools such as messaging and calendars remain. Spinning out Feishu Docs into its own app was done to make it “convenient for users to use it separately”, the company said without elaborating further.

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The new app was unveiled by Feishu president Nan Zhang (no relation to ByteDance China CEO Kelly Zhang Nan) during the unit’s first-ever product event. ByteDance will launch more stand-alone productivity tools in the future, he said. The next one is expected to be the smart chart feature called Bitable, which will start internal beta testing in December, according to Zhang.
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