ByteDance’s efforts to level-up in gaming have been met with challenges, but casual gaming remains a bright spot for the company. Photo: AFP
ByteDance’s efforts to level-up in gaming have been met with challenges, but casual gaming remains a bright spot for the company. Photo: AFP

TikTok maker ByteDance launches a new casual game store and indie publisher to take on Tencent and NetEase

  • The mobile game store Danjuan Games and indie publisher Pixmain represent a renewed focus on less complex games for ByteDance
  • The social app giant has struggled with mid-core games Art of War: Infinity Evolution and JJ Street Basket in its effort to take on its Chinese rivals

Topic |   Video gaming
ByteDance’s efforts to level-up in gaming have been met with challenges, but casual gaming remains a bright spot for the company. Photo: AFP
ByteDance’s efforts to level-up in gaming have been met with challenges, but casual gaming remains a bright spot for the company. Photo: AFP
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