The name and logo of Kuaishou are seen at a booth at a gaming expo in Shanghai, China on August 2, 2019. The name and logo of Kuaishou are seen at a booth at a gaming expo in Shanghai, China on August 2, 2019.
The name and logo of Kuaishou are seen at a booth at a gaming expo in Shanghai, China on August 2, 2019.
Kuaishou

Why Kuaishou wants to pivot away from the celebrity influencers who made it famous

  • The ByteDance rival has relied heavily on exclusive clans of video streamers to drive traffic
  • Experts say grooming smaller individual streamers is essential to diversifying Kuaishou’s reach

Topic |   Kuaishou
The name and logo of Kuaishou are seen at a booth at a gaming expo in Shanghai, China on August 2, 2019. The name and logo of Kuaishou are seen at a booth at a gaming expo in Shanghai, China on August 2, 2019.
The name and logo of Kuaishou are seen at a booth at a gaming expo in Shanghai, China on August 2, 2019.
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