China slaps online retailer Vipshop with US$464,000 fine amid increased scrutiny of Big Tech
- The State Administration for Market Regulation assessed the fine on Vipshop for unfair competition after launching an investigation last month
- Tencent-backed Vipshop posed no objection to the fine and promised to rectify its business practices
The firm also used a range of techniques to influence user choices and block the sale of certain products, which limited the traffic and transaction opportunities of certain brands, according to the SAMR.
The latest penalty levied on Vipshop bolsters Beijing’s initiative to crack down on unfair competition and monopolistic practices in China’s internet sector.
Vipshop, which runs the Vip.com e-commerce platform, was slapped with a 500,000 yuan fine by the SAMR in December last year in accordance with the country’s Price Law and other pricing regulations.
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Vipshop had a 2.5 per cent share of the business-to-consumer segment of China’s e-commerce market, according to a report by market research firm Analysys. That ranked the company behind B2C segment leader Tmall, JD.com and Suning.com.