Since going public on the Nasdaq in 2018, Bilibili has been aggressively pushing to diversify revenues and content beyond the anime, comics and games that it is known for. Photo: Bloomberg
Since going public on the Nasdaq in 2018, Bilibili has been aggressively pushing to diversify revenues and content beyond the anime, comics and games that it is known for. Photo: Bloomberg
Bilibili

Video streamer Bilibili doubles advertising revenue with new forms of content, but user growth could strain its relationship with anime, comics and games fans

  • Video streaming platform Bilibili has spent years trying to grow beyond its young user base to diversify revenue streams, and it paid off in the fourth quarter
  • The company grew advertising revenue by 149 per cent, aided by new content like lifestyle videos, in a big departure from its niche beginnings

Since going public on the Nasdaq in 2018, Bilibili has been aggressively pushing to diversify revenues and content beyond the anime, comics and games that it is known for. Photo: Bloomberg
Since going public on the Nasdaq in 2018, Bilibili has been aggressively pushing to diversify revenues and content beyond the anime, comics and games that it is known for. Photo: Bloomberg
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