Bilibili has grown in popularity from a niche site known for anime, comics and games into a mainstream entertainment destination, thanks in large part to ‘uploaders’ who remain dedicated to the platform. Photo: Bloomberg
Bilibili is transforming into China’s YouTube as dedicated ‘uploaders’ look beyond niche anime, comics and games
- Users known as ‘uploaders’ are the lifeblood of Bilibili, helping it maintain appeal among avid fans as Tencent Video, iQiyi and Youku chase films and TV shows
- Content creators who have stuck with Bilibili say it is because of its supportive community and more interactive features
Bilibili has grown in popularity from a niche site known for anime, comics and games into a mainstream entertainment destination, thanks in large part to ‘uploaders’ who remain dedicated to the platform. Photo: Bloomberg
