ByteDance looks to hire 13,000 in effort to supercharge its ed-tech business, Dali

Formed last year, ByteDance’s educational tech unit, Dali, will more than double in size over the next four months, according to the company

China’s market for online education is expected to surpass US$83 billion by 2022

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Headquarters of ByteDance, the parent company of TikTok, in September, 2020. Photo: AFP

Published: 2:01pm, 27 Feb 2021Updated: 2:01pm, 27 Feb 2021

ByteDance, the Beijing-based owner of Tiktok, plans to supercharge its online education unit with a hiring spree to recruit some 13,000 employees as the company seeks to diversify its revenue streams.

Of the total new employees, ByteDance said it will hire 10,000 professionals already in the workforce within the next four months and more than 3,000 fresh graduates to join after the spring semester, according to a Friday statement by one of the company’s WeChat accounts.

The company is seeking to fill a variety of positions, including teaching, development, product design and marketing across more than 10 cities in China and is expected to double the team of ByteDance‘s “Dali Education”, a subsidiary it formed in October to consolidate all its existing education tech products. At that time, the unit had more than 10,000 employees, according to newspaper Beijing Business Today.

Dali has already launched several online schooling apps and a smart lamp designed to enable parents to make video calls via the device when their children do their school assignments at home.

“In 2021, Dali Education will continue to upgrade user experience, expand, and innovate,” it said on Friday.

ByteDance unveils its new smart lamp, a device under its Dali education business, at a press conference in Beijing on October 29. Louis Yang (at right), the head of Dali’s smart lamp product team, said the device allows parents to help their children with their studies. Photo: Handout