Cosplayers perform at the Bilibili stand during ChinaJoy at Shanghai New International Expo Center, China, on July 31, 2020. Photo: Getty Images
Bilibili: How a Chinese site dedicated to anime subculture grew up with its Gen Z users to become a mainstream success
- The Chinese video streaming site is trying to maintain its unconventional appeal and sense of community, as it embraces a wider audience
- Early users say Bilibili is losing its original charm, but some analysts say there are no obvious alternatives
Cosplayers perform at the Bilibili stand during ChinaJoy at Shanghai New International Expo Center, China, on July 31, 2020. Photo: Getty Images
