Tesla’s billionaire CEO Elon Musk is given the added title of ‘Technoking’ and unveils NFT-themed song
- In a regulatory filing, Tesla also named finance chief Zachary Kirkhorn ‘Master of Coin’
- The popularity of NFTs has exploded during the pandemic, as enthusiasts and investors scramble to spend enormous sums of money on items that only exist online
Tesla Inc added “Technoking of Tesla” to billionaire Chief Executive Officer Elon Musk’s list of official titles on Monday, in a regulatory filing that also named finance chief Zachary Kirkhorn “Master of Coin.”
Musk also shared a new electronic music track about a non-fungible token, or NFT – a new type of digital asset that is authenticated by blockchain.
“I’m selling this song about NFTs as an NFT,” the tweet said, showing a video of what appeared to be a golden trophy decorated with coins and dog figurines accompanied by a pulsing techno music.
The popularity of NFTs has exploded during the pandemic, as enthusiasts and investors scramble to spend enormous sums of money on items that only exist online.
Last month, musician and artist Grimes, who is dating Musk, sold some animations she made on a website called Nifty Gateway for more than US$6 million.
It was not immediately clear if Musk actually intended to sell the video or the song.