As Bilibili prepares for its second listing in Hong Kong, the streaming platform is dealing with a culture war between the anime fans who made the company successful and newer users helping diversify its content offerings. Photo: Shutterstock
Pivoting away from anime, Bilibili has grown up with its users, attracting investors ahead of secondary listing in Hong Kong
- Users say they appreciate that Bilibili is no longer all about anime, comics and games
- The company’s pivot to a YouTube-like model makes it unique compared with Chinese competitors like iQiyi and Tencent Video that focus on highly produced dramas
As Bilibili prepares for its second listing in Hong Kong, the streaming platform is dealing with a culture war between the anime fans who made the company successful and newer users helping diversify its content offerings. Photo: Shutterstock
