Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Xinjiang cotton

Xinjiang cotton controversy spills into virtual battle, as Tencent removes Burberry outfit from Honour of Kings, China’s top game

  • Tencent’s action comes days after it unveiled a cross-promotion deal with the British luxury fashion house
  • London-based Burberry has said that it did not use any raw materials from the Xinjiang region

Topic |   Xinjiang cotton
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
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