Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Xinjiang cotton controversy spills into virtual battle, as Tencent removes Burberry outfit from Honour of Kings, China’s top game
- Tencent’s action comes days after it unveiled a cross-promotion deal with the British luxury fashion house
- London-based Burberry has said that it did not use any raw materials from the Xinjiang region
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry