Xiaomi’s iconic “mi” logo on top of an orange background got a revamped design with rounded corners, but the company largely drew mockery online over the expense. Photo: Reuters Xiaomi’s iconic “mi” logo on top of an orange background got a revamped design with rounded corners, but the company largely drew mockery online over the expense. Photo: Reuters
Xiaomi’s iconic “mi” logo on top of an orange background got a revamped design with rounded corners, but the company largely drew mockery online over the expense. Photo: Reuters
Xiaomi

Xiaomi’s new ‘squircle’ logo becomes the butt of online jokes with many claiming they could have made it for much less money

  • Smartphone maker Xiaomi reportedly spent US$300,000 on a new logo inspired by Eastern philosophy, but online ridicule said it just rounded the square corners
  • Xiaomi’s fortunes have been rising in China, having recently bested sanctions-hit Huawei in smartphone sales and plans to start making electric vehicles

Topic |   Xiaomi
Xiaomi’s iconic “mi” logo on top of an orange background got a revamped design with rounded corners, but the company largely drew mockery online over the expense. Photo: Reuters Xiaomi’s iconic “mi” logo on top of an orange background got a revamped design with rounded corners, but the company largely drew mockery online over the expense. Photo: Reuters
Xiaomi’s iconic “mi” logo on top of an orange background got a revamped design with rounded corners, but the company largely drew mockery online over the expense. Photo: Reuters
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