Bilibili got its start appealing to fans of anime, comics and games (ACG), but it has recently expanded into new content areas as it seeks to expand beyond its core user base. Photo: Bloomberg Bilibili got its start appealing to fans of anime, comics and games (ACG), but it has recently expanded into new content areas as it seeks to expand beyond its core user base. Photo: Bloomberg
Bilibili got its start appealing to fans of anime, comics and games (ACG), but it has recently expanded into new content areas as it seeks to expand beyond its core user base. Photo: Bloomberg
Bilibili

Explainer |
What Bilibili is, how it makes money and what’s next for ‘China’s YouTube’

  • First established as an online home for China’s young anime fans, Bilibili now hosts a variety of video, comic and mobile game content
  • The platform is hoping to expand its user base to embrace older audiences beyond millennials and Gen Z

Topic |   Bilibili
Bilibili got its start appealing to fans of anime, comics and games (ACG), but it has recently expanded into new content areas as it seeks to expand beyond its core user base. Photo: Bloomberg Bilibili got its start appealing to fans of anime, comics and games (ACG), but it has recently expanded into new content areas as it seeks to expand beyond its core user base. Photo: Bloomberg
Bilibili got its start appealing to fans of anime, comics and games (ACG), but it has recently expanded into new content areas as it seeks to expand beyond its core user base. Photo: Bloomberg
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