Sellers promote apples through live-streaming during the China Shandong International Apple Festival in Yantai, in east China’s Shandong Province, on October 27, 2020. Live-streaming e-commerce has become a popular form of shopping online in China. Photo: Xinhua Sellers promote apples through live-streaming during the China Shandong International Apple Festival in Yantai, in east China’s Shandong Province, on October 27, 2020. Live-streaming e-commerce has become a popular form of shopping online in China. Photo: Xinhua
Sellers promote apples through live-streaming during the China Shandong International Apple Festival in Yantai, in east China’s Shandong Province, on October 27, 2020. Live-streaming e-commerce has become a popular form of shopping online in China. Photo: Xinhua
ByteDance

China’s e-commerce shake-up: TikTok sister app Douyin woos merchants in direct assault on Alibaba, Pinduoduo

  • Douyin E-commerce launched an offline event in a bid to bring more merchants to its platform, challenging larger online retail platforms
  • Live-streaming e-commerce has become a popular method of online sales, and Douyin has many of the industry’s top sellers

Topic |   ByteDance
Sellers promote apples through live-streaming during the China Shandong International Apple Festival in Yantai, in east China’s Shandong Province, on October 27, 2020. Live-streaming e-commerce has become a popular form of shopping online in China. Photo: Xinhua Sellers promote apples through live-streaming during the China Shandong International Apple Festival in Yantai, in east China’s Shandong Province, on October 27, 2020. Live-streaming e-commerce has become a popular form of shopping online in China. Photo: Xinhua
Sellers promote apples through live-streaming during the China Shandong International Apple Festival in Yantai, in east China’s Shandong Province, on October 27, 2020. Live-streaming e-commerce has become a popular form of shopping online in China. Photo: Xinhua
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