Chinese internet celebrity Viya Huang Wei prepares for live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, China. Photo: VCG Chinese internet celebrity Viya Huang Wei prepares for live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, China. Photo: VCG
Chinese internet celebrity Viya Huang Wei prepares for live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, China. Photo: VCG
E-commerce

Alibaba’s Taobao Live reports over US$60 billion in GMV in 2020 as China intensifies scrutiny of live-stream e-commerce industry

  • Taobao Live saw triple-digit growth in its number of daily active users and live-streamers last year, Alibaba said
  • Online shoppers became more accustomed to watching merchants sell goods through live videos during the Covid-19 pandemic

Topic |   E-commerce
Chinese internet celebrity Viya Huang Wei prepares for live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, China. Photo: VCG Chinese internet celebrity Viya Huang Wei prepares for live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, China. Photo: VCG
Chinese internet celebrity Viya Huang Wei prepares for live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, China. Photo: VCG
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