The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, on January 18, 2018. Xiaomi has risen from a software maker with a dedicated fan base to the biggest Chinese smartphone brand in the world. Photo: Reuters The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, on January 18, 2018. Xiaomi has risen from a software maker with a dedicated fan base to the biggest Chinese smartphone brand in the world. Photo: Reuters
The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, on January 18, 2018. Xiaomi has risen from a software maker with a dedicated fan base to the biggest Chinese smartphone brand in the world. Photo: Reuters
Xiaomi

Explainer |
How Xiaomi went from China’s hottest smartphone start-up to lifestyle brand

  • Xiaomi got its start by cultivating an avid fan base with its MIUI Android software, quickly incorporating highly demanded features
  • After becoming China’s hottest start-up, Xiaomi transformed itself into a lifestyle brand a la Japan’s Muji

Topic |   Xiaomi
The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, on January 18, 2018. Xiaomi has risen from a software maker with a dedicated fan base to the biggest Chinese smartphone brand in the world. Photo: Reuters The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, on January 18, 2018. Xiaomi has risen from a software maker with a dedicated fan base to the biggest Chinese smartphone brand in the world. Photo: Reuters
The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, on January 18, 2018. Xiaomi has risen from a software maker with a dedicated fan base to the biggest Chinese smartphone brand in the world. Photo: Reuters
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