Sales in the Adidas store on Alibaba Group Holding’s Tmall – China’s largest business-to-consumer e-commerce platform – slumped by 78 per cent in April. Photo: SCMP
Sales in the Adidas store on Alibaba Group Holding’s Tmall – China’s largest business-to-consumer e-commerce platform – slumped by 78 per cent in April. Photo: SCMP
Xinjiang
Tech /  Big Tech

Adidas, Nike see online sales plunge in China amid Xinjiang boycott although analysts say trend could be short-lived

  • Mainland consumers turn to Chinese sportswear competitors, such as Anta Sports Products and Li Ning, amid furore over Xinjiang cotton
  • Online sales plunge for Western sports brands in China underlines dilemma over use of Xinjiang cotton but analysts say trend could be temporary

Bloomberg
Bloomberg

Updated: 9:34pm, 4 Jun, 2021

Why you can trust SCMP
Sales in the Adidas store on Alibaba Group Holding’s Tmall – China’s largest business-to-consumer e-commerce platform – slumped by 78 per cent in April. Photo: SCMP
Sales in the Adidas store on Alibaba Group Holding’s Tmall – China’s largest business-to-consumer e-commerce platform – slumped by 78 per cent in April. Photo: SCMP
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