AMD CEO Lisa Su says chip shortages ‘not a disaster’ but semiconductor firm’s path gets tougher
- Su said recent chip shortages are just another example of the periodic imbalances between supply and demand in the semiconductor market
- One silver lining for the chip industry is that the shortages have made customers more open to long-term commitments
On Wednesday, the company unveiled a US$4 billion stock-repurchase plan, its first buy-back since 2001, highlighting its new financial heft and stability.
Still, Su is not ready to take a victory lap. “Without a doubt it does not get easier,” Su said in an interview with Bloomberg. “We’re in a very competitive market. We have big ambitions about what we want to be able to do.”
All that came during a period when Intel, the world’s largest chip maker, had struggled to improve its manufacturing technology, one of the foundations of its decades-long dominance of the computer industry.
One silver lining for the chip industry is that it has made customers more open to longer-term commitments.
“Normally everybody sort of plans their worlds separately, and now we’re really having to plan our worlds together,” Su said.
On her main accomplishment, Su said it has been earning AMD a new reputation for delivering on its promises as well as winning customers’ trust that the company can consistently supply improving products.