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Animoca Brands: How a big bet on blockchain and NFTs minted Hong Kong’s latest unicorn

  • Animoca Brands’ private valuation has surged tenfold to US$1 billion on the back of increased interest in non-fungible tokens
  • Co-founder has pivoted Animoca towards becoming a platform that can charge trade commissions on secure in-game transactions

Reading Time:5 minutes
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The Sandbox, a gaming platform owned by Animoca Brands, promises a virtual world where players can actually own the digital items they create and collect.
Josh Ye

When the Australian Stock Exchange (ASE) gave Animoca Brands, one of Hong Kong’s leading gaming companies, an ultimatum last March, co-founder and chairman Yat Siu faced a tough choice: give up on his vision of the future or face delisting.

At that time, almost no one had heard of non-fungible tokens (NFTs), units of data stored on a blockchain that guarantees a digital asset to be unique. Siu was betting big on this new technology – used to represent and authenticate all things digital from weapons in a game to a digital painting – even at the risk of scaring investors and regulators.

The ASE warned Animoca Brands about governance, personnel and non-compliance issues as it pushed deeper into cryptocurrency activities – ultimately resulting in a March 2020 delisting. Animoca Brands said at the time it did all it could to fight the action, claiming it presented a “thorough and detailed case”.

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More than a year later, the company’s private valuation has surged tenfold to US$1 billion on the back of increasing global interest in NFTs, opening the door for Animoca Brands to become one of Hong Kong’s few unicorns last month when it raised US$88 million in its biggest capital infusion since it was delisted.

“[Delisting in Australia] was one of the sacrifices and struggles we had … But you could call it a blessing in disguise,” Siu said with a smile on his face in a recent interview with the South China Morning Post.

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Sitting in Animoca Brands’ office in Cyberport, Hong Kong’s snazzy tech and start-up district, the energetic 48-year-old who still dresses like a young Silicon Valley entrepreneur with hoodies and trainers, said he feels a sense of self-validation after everything that has happened, especially now that NFTs are gaining mainstream attention.

Born and raised in Vienna to a musical family from Hong Kong and Taiwan, Siu was a programming whiz who got his first job at the iconic gaming company Atari in Austria when he was still a teenager at school. 

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