The SheIn website arranged on a tablet in Hong Kong, China, on Friday, May 21, 2021. Photo: Bloomberg The SheIn website arranged on a tablet in Hong Kong, China, on Friday, May 21, 2021. Photo: Bloomberg
The SheIn website arranged on a tablet in Hong Kong, China, on Friday, May 21, 2021. Photo: Bloomberg

Made in China but not for China: how a mysterious fashion retailer has emerged to take on the world

  • Shein, although a demanding client, is hugely popular among China’s suppliers in the Pearl River Delta - for one thing, it pays its bills on time
  • China’s sophisticated supply chain as well as the country’s early bounce back from the pandemic, have helped Shein to build a base with Generation Z consumers

Topic |   China technology
The SheIn website arranged on a tablet in Hong Kong, China, on Friday, May 21, 2021. Photo: Bloomberg The SheIn website arranged on a tablet in Hong Kong, China, on Friday, May 21, 2021. Photo: Bloomberg
The SheIn website arranged on a tablet in Hong Kong, China, on Friday, May 21, 2021. Photo: Bloomberg
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