A man takes a picture with his mobile phone of the Google logo as he visits the Vivatech start-ups and innovation fair in Paris on May 16, 2019. Photo: AFP A man takes a picture with his mobile phone of the Google logo as he visits the Vivatech start-ups and innovation fair in Paris on May 16, 2019. Photo: AFP
A man takes a picture with his mobile phone of the Google logo as he visits the Vivatech start-ups and innovation fair in Paris on May 16, 2019. Photo: AFP
Google

Google ad tech probe in Europe strikes at the core of company’s business model that makes up the bulk of its revenue

  • The European Union is investigating the opaque process of how Google automatically calculates and offers ad space and prices
  • The US internet giant has been under increasing antitrust scrutiny, but the latest probe targets how the company makes 81 per cent of its revenue

Topic |   Google
A man takes a picture with his mobile phone of the Google logo as he visits the Vivatech start-ups and innovation fair in Paris on May 16, 2019. Photo: AFP A man takes a picture with his mobile phone of the Google logo as he visits the Vivatech start-ups and innovation fair in Paris on May 16, 2019. Photo: AFP
A man takes a picture with his mobile phone of the Google logo as he visits the Vivatech start-ups and innovation fair in Paris on May 16, 2019. Photo: AFP
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