Advertisement
Kuaishou joins 1 billion user club on the back of live streaming in China, international expansion
- China’s No 2 short video-sharing app operator joins rival ByteDance and Tencent as internet platforms with 1 billion monthly active users
- Kuaishou’s tally covers all of its existing platforms in China as well as those on its Kwai and Snack Video apps targeted at international markets
Reading Time:2 minutes
Why you can trust SCMP
0
Kuaishou Technology, operator of China’s second-biggest short video-sharing app, has amassed 1 billion monthly active users (MAUs), joining an elite club that includes TikTok owner ByteDance and Tencent Holdings, as the company pursues further expansion overseas.
Kuaishou co-founder and chief executive Su Hua revealed that global figure in a speech in Beijing on Wednesday. The Hong Kong-listed company’s total MAUs cover all of its existing platforms in China as well as those on its Kwai and Snack Video apps targeted at international markets.
By comparison, privately held ByteDance has 1.9 billion global MAUs across all its platforms, including those on leading Chinese short video app Douyin. Super app WeChat, owned by Shenzhen-based Tencent, has 1.2 billion MAUs.
As a common measurement for internet platform operators, MAUs represent how many unique users visit a website or use an app in a given month.
Kuaishou’s Su said at the same event in Beijing that the company has reached a deal with state-owned broadcaster China Central Television to serve as its short-video platform partner for the Tokyo 2020 Summer Olympics and the Beijing 2022 Winter Olympics.
Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x