Chinese apps TikTok, Tencent Video, iQiyi among world’s top-earning apps in first half of 2021
- TikTok is the highest-earning app for the year through June 23, making US$920 million for the period, but downloads have tumbled 38 per cent
- Streaming video sites and video games have been the biggest beneficiaries of the Covid-19 pandemic, but spending and downloads growth is starting to slow
Consumers are estimated to have spent more than US$920 million on TikTok and Douyin over the six-month period.
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Chinese game developers have also continued to do well during this period, making up half of the top 10 revenue earners. Tencent was again the biggest winner, with its titles Honour of Kings and PUBG Mobile, including the Chinese version Peacekeeper Elite, taking the top two spots, pulling in about US$1.5 billion each. Genshin Impact, from Shanghai-based miHoYo, came in third at US$848 million.
In the video-streaming space, competition has ramped up, with tech giants shelling out millions of yuan on exclusive prestige content to attract more subscribers. The deluge of content and rise of short videos has caused some friction, however.
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Although consumer spending on mobile has reached a record high, growth is slowing in some areas compared with the first half of 2020, which was the height of pandemic lockdowns in China. App Store spending grew 22.1 per cent to US$41.5 billion, lower than the 29.3 per cent growth in the same period last year. For Google Play, however, spending growth picked up slightly, growing 30 per cent to US$23.4 billion, 4 percentage points higher than in 2020.
Download growth has also slowed. Across both stores, there were an estimated 72.5 billion downloads of apps and games, up 1.7 per cent year on year. This is far behind the explosive 25.7 per cent growth seen in the first half of 2020.
Not even TikTok has been immune. Combined with Douyin, the short-video apps saw downloads fall 38 per cent in the first half of the year to 384 million.