Beyond Meat “Beyond Burger” patties made from plant-based substitutes for meat products sit on a shelf for sale on November 15, 2019, in New York City. Photo: AFP
Beyond Meat opens JD.com store in e-commerce push to entice meat substitute-averse Chinese consumers
- Beyond Meat is moving into retail with JD.com in China, where its products have mostly been available through Starbucks, Yum China and Alibaba’s Freshippo
- As companies increasingly invest in plant-based meats in China, consumers remain wary over food safety and taste
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Beyond Meat “Beyond Burger” patties made from plant-based substitutes for meat products sit on a shelf for sale on November 15, 2019, in New York City. Photo: AFP