TikTok partners with Shopify in latest step to expand its e-commerce efforts
- Shopify merchants with a TikTok For Business account will soon be able to sell directly from their Shopify storefront
- The pilot programme is currently available to Shopify merchants only in the US and UK
Shopify merchants with a TikTok For Business account will soon be able to sell directly from their Shopify storefront, according to a joint release from both companies.
TikTok began testing online retail features in Indonesia and the UK earlier this year.
At stake is a US$4.2 trillion global e-commerce industry, according to a 2021 forecast from the Adobe Digital Economy Index.
In the UK, e-commerce growth outpaced the US, growing at 66 per cent year on year in the first three months of 2021, reaching US$39 billion in spending, the Adobe report said.
However, as the pandemic has accelerated the development of the e-commerce industry in the US, the Adobe Digital Economy Index projects e-commerce in the country will reach US$1 trillion in 2022.
TikTok first partnered with Shopify last October, introducing tools that allowed Shopify merchants to build TikTok marketing campaigns directly from their Shopify dashboard.
Merchants select which product they would like to feature, and video ads are automatically generated that drive traffic to their store, Shopify said in a blog post last year.
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The expansion does come with risks, though.