E-commerce giant Alibaba Group Holding is encouraging consumers and content creators to take part in its 40-day Zhongcao campaign ahead of Singles’ Day this November. Photo: AP
E-commerce giant Alibaba Group Holding is encouraging consumers and content creators to take part in its 40-day Zhongcao campaign ahead of Singles’ Day this November. Photo: AP
Alibaba

Alibaba urges online shoppers, content creators to start ‘planting grass’, kicking off new marketing campaign ahead of Singles’ Day

  • Alibaba’s 40-day Zhongcao campaign will start on October 1 across Taobao’s different channels, including live-streaming platform Taobao Live
  • This initiative shows how China’s e-commerce market is now enhanced with a mix of promotions, social media content and live-streaming sessions

Topic |   Alibaba
E-commerce giant Alibaba Group Holding is encouraging consumers and content creators to take part in its 40-day Zhongcao campaign ahead of Singles’ Day this November. Photo: AP
E-commerce giant Alibaba Group Holding is encouraging consumers and content creators to take part in its 40-day Zhongcao campaign ahead of Singles’ Day this November. Photo: AP
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