Alibaba Group Holding doubles down on China’s community group buying market segment through new brand Taocaicai. Photo: AP
Alibaba Group Holding doubles down on China’s community group buying market segment through new brand Taocaicai. Photo: AP
Alibaba

Alibaba consolidates community group buying operations under new Taocaicai brand

  • Taocaicai is expected to offer more than 1 million products from around the world to community group buying users in China
  • The new brand will work closely with Alibaba’s logistics unit Cainiao and food delivery service Ele.me

Alibaba Group Holding doubles down on China’s community group buying market segment through new brand Taocaicai. Photo: AP
Alibaba Group Holding doubles down on China’s community group buying market segment through new brand Taocaicai. Photo: AP
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