Uju Holding’s Hong Kong initial public offering sheds light on a rapidly expanding new business ecosystem. Photo: AFP
Uju Holding’s Hong Kong initial public offering sheds light on a rapidly expanding new business ecosystem. Photo: AFP
ByteDance

Beijing short video ad agency backed by ByteDance and Xiaomi files for IPO in Hong Kong

  • Online ad agency Uju Holding files for Hong Kong IPO with the aim of raising up to HK$1.1 billion
  • The company’s three per cent share in China’s online short video marketing market makes it the second-biggest player in the field

Topic |   ByteDance
Uju Holding’s Hong Kong initial public offering sheds light on a rapidly expanding new business ecosystem. Photo: AFP
Uju Holding’s Hong Kong initial public offering sheds light on a rapidly expanding new business ecosystem. Photo: AFP
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