People walk along at a main shopping area during the Alibaba's Singles' Day shopping festival in Shanghai, China November 11, 2021. Photo: Reuters
People walk along at a main shopping area during the Alibaba's Singles' Day shopping festival in Shanghai, China November 11, 2021. Photo: Reuters
Alibaba

Without the razzmatazz, will Singles’ Day be able to retain its appeal amid changing shopper habits and new regulations?

  • The traditionally extravagant event, with multibillion-dollar galas featuring appearances by celebrities, appeared much more low key this year
  • With more shopping events throughout the year and a change in consumer habits under way, Singles’ Day is changing, analysts say

Topic |   Alibaba
People walk along at a main shopping area during the Alibaba's Singles' Day shopping festival in Shanghai, China November 11, 2021. Photo: Reuters
People walk along at a main shopping area during the Alibaba's Singles' Day shopping festival in Shanghai, China November 11, 2021. Photo: Reuters
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