Advertisement
TikTok owner ByteDance ramps up e-commerce expansion with launch of Fanno shopping app in Europe
- The new Fanno shopping app from ByteDance was recently launched in France, Germany, Italy, Spain and Britain
- ByteDance introduced its new e-commerce app in Europe days before the start of the Black Friday shopping event on November 26
Reading Time:2 minutes
Why you can trust SCMP
0
TikTok owner ByteDance has ramped up its expansion into e-commerce with the recent launch of shopping app “Fanno” in selected markets across Europe, as the world’s most valuable technology start-up sharpens its focus on strategic industries to diversify its business.
The Fanno app was made available last month on both Apple’s App Store and Google Play for the Android platform in France, Germany, Italy, Spain and Britain. It was released days before the annual Black Friday event on November 26, which marked the start of the Christmas shopping season in the US and other Western markets.
“We’re at an early phase of exploring this new e-commerce proposition, aiming to provide cost-effective products to global users,” a ByteDance representative said.
Fanno has slowly climbed up the ranks of the world’s most popular apps. It had an average rank of 240th among the most downloaded iOS apps on Saturday, across the five markets where it is available, according to market research firm App Annie. It also indicated that Fanno performed best in Britain and Italy, where the ByteDance product was ranked No 144 and 185, respectively, in the same period.
A current Fanno promotion has new users choose a discounted product that costs as little as £0.01 (US$0.013), receiving free shipping with no minimum order value and a discount coupon, according to information on the App Store. Free shipping is also offered for a user’s subsequent orders.
The app operates “separately and independent from TikTok and TikTok Shopping”, said the ByteDance representative, referring to the hit short video app’s own e-commerce initiatives.
Coco Feng joined the Post in 2019, covering the technology and internet sector from the Greater Bay Area. Previously, she worked at the Post's Beijing bureau.
Advertisement