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ByteDance
TechBig Tech

China’s TikTok creates stand-alone shopping app to take on Alibaba, Pinduoduo and JD.com

  • The stand-alone Douyin Box app signals that ByteDance, the world’s most valuable start-up, is betting big on e-commerce in China
  • The new app is rapidly gaining traction, ranking No 6 among all iOS shopping apps in China on Friday, whereas a day earlier it did not appear in the top 100

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Geng Shuai, a former factory worker who became an influencer, shows his Douyin profile with almost 4 million fans, at his workshop in Baoding city, Hebei province, China, 15 August 2020. Photo: EPA-EFE
Coco Feng
TikTok owner ByteDance has created a stand-alone shopping app in China, similar to its Fanno platform in Europe, betting on the new trend of Gen Z consumers buying on tips from online influencers.

The new app, called Douyin Box, is described as “an e-commerce platform for trends and fashion”, and operates under Douyin, the Chinese version of short video hit TikTok which has over 600 million daily active users.

The move is set to intensify competition in China’s e-commerce market where Alibaba Group Holding, owner of the South China Morning Post, JD.com and Pinduoduo are jostling for the attention of China’s online shoppers.

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Users can log in with their Douyin account or by using their mobile phone number. After opening the app, a relevant short video pops up and users can like, comment or share it, then go on to browse other content by swiping up or down.

The interface is the same as Douyin or TikTok, but users can also switch to other tabs to manage their shopping cart and orders.

The short videos on the new app are pulled from Douyin, but are focused on fashion and style, covering topics like applying make-up, or how to dress up for Christmas.

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