Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
E-commerce

Who is live-streaming e-commerce star Viya and how did she become famous?

  • Chinese online influencer Viya currently finds herself out of the live-streaming e-commerce market after being fined for tax evasion
  • Viya saw her social media account on Weibo and her online store on Taobao become immediately inaccessible after her record fine was announced

Topic |   E-commerce
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
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