Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
E-commerce

Who is live-streaming e-commerce star Viya and how did she become famous?

  • Chinese online influencer Viya currently finds herself out of the live-streaming e-commerce market after being fined for tax evasion
  • Viya saw her social media account on Weibo and her online store on Taobao become immediately inaccessible after her record fine was announced

Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: Weibo
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