The WeChat app is seen on a smartphone in this illustration taken July 13, 2021. Photo: Reuters
The WeChat app is seen on a smartphone in this illustration taken July 13, 2021. Photo: Reuters
Tencent

China’s ubiquitous WeChat doubles down on mini apps, short videos as it faces stricter regulation, market saturation

  • With 1.26 billion monthly active users as of September 2021, WeChat is facing headwinds from regulatory crackdowns and fierce competition from rivals
  • Allen Zhang Xiaolong, known as the father of WeChat and a star attraction at the event for the past six years, was absent this time around

Topic |   Tencent
The WeChat app is seen on a smartphone in this illustration taken July 13, 2021. Photo: Reuters
The WeChat app is seen on a smartphone in this illustration taken July 13, 2021. Photo: Reuters
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