Florasis says it combines traditional beauty rituals and modern Chinese aesthetics in creating its products. Photo: Handout
Florasis says it combines traditional beauty rituals and modern Chinese aesthetics in creating its products. Photo: Handout
ByteDance

China chic beauty start-up Florasis tops TikTok sibling Douyin’s cosmetics sales chart in 2021

  • Founded as a direct-to-consumer brand in 2016 in Hangzhou, Florasis found fame after top live-streamer Li Jiaqi promoted its lipstick
  • International beauty brands have yet to embrace new e-commerce channels such as Douyin E-commerce, said marketing analyst

Topic |   ByteDance
Florasis says it combines traditional beauty rituals and modern Chinese aesthetics in creating its products. Photo: Handout
Florasis says it combines traditional beauty rituals and modern Chinese aesthetics in creating its products. Photo: Handout

Corrected [8:49pm, 12 Jan, 2022]

  • [8:49pm, 12 Jan, 2022]

    Corrected the founding year of the company in the fourth paragraph.

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