Florasis says it combines traditional beauty rituals and modern Chinese aesthetics in creating its products. Photo: Handout
China chic beauty start-up Florasis tops TikTok sibling Douyin’s cosmetics sales chart in 2021
- Founded as a direct-to-consumer brand in 2016 in Hangzhou, Florasis found fame after top live-streamer Li Jiaqi promoted its lipstick
- International beauty brands have yet to embrace new e-commerce channels such as Douyin E-commerce, said marketing analyst
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Florasis says it combines traditional beauty rituals and modern Chinese aesthetics in creating its products. Photo: Handout
Corrected [8:49pm, 12 Jan, 2022]
- [8:49pm, 12 Jan, 2022]
Corrected the founding year of the company in the fourth paragraph.
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