‘Made in China, sold on Amazon’ community grew in 2021 despite crackdown on fake reviews, US e-commerce giant says
- The number of new Chinese sellers added to the Amazon platform recorded double-digit growth last year, US giant said
- At online sellers event, Amazon said it would make it a priority to work with Chinese merchants to operate within the rules
The “Made in China, sold on Amazon” community continued to grow in 2021 despite an extensive crackdown on paid reviews and other violations that removed thousands of Chinese sellers from the platform, the US e-commerce giant said.
The number of new Chinese sellers added to the Amazon platform recorded double-digit growth last year, Cindy Tai, Amazon.com’s vice-president for Asia Global Selling, said in a video for the company’s seller conference on Tuesday.
The number of Chinese sellers that achieved US$1 million in sales or more jumped 50 per cent year on year in 2021, and among that group, merchants reaching the milestone for the first time increased over 20 per cent, added Tai.
“The business of Chinese sellers on Amazon has not been impacted [by the crackdown on irregularities] … there was no change in the ratio of Chinese sellers in Amazon’s [overall] sales volume during the period, and the Chinese business maintained healthy and rapid growth,” Tai said at the online event.
Amazon revealed last September that it closed about 3,000 online merchant accounts, backed by about 600 Chinese brands, amid a crackdown on consumer review abuses.
