Wear founder Nick Lau. Photo: Handout
Wear founder Nick Lau. Photo: Handout
NFTs

How a 23-year-old Hongkonger is bringing NFTs to physical fashion to woo Millennial and Gen Z gamers

  • Wear, one of the first Asia-based fashion NFT marketplaces, is collaborating with local eyewear brand A. Society and artist Lousy and has plans with Vogue
  • Project founder Nick Lau says Wear is ‘losing out’ on the mainland China market, where foreign NFTs are effectively banned

Wear founder Nick Lau. Photo: Handout
Wear founder Nick Lau. Photo: Handout
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