Xiaomi Corp founder and chief executive Lei Jun aims to make the company the biggest vendor of high-end smartphones in China in the next three years. Photo: Shutterstock
Xiaomi founder Lei Jun vows to challenge Apple with sharpened focus on the global high-end smartphone market
- Lei Jun described competition in the high-end smartphone arena as ‘a war of life and death’, which Xiaomi must overcome to continue growing
- The stakes are high for Xiaomi after Apple once again became the world’s top smartphone vendor in the fourth quarter last year
Xiaomi Corp founder and chief executive Lei Jun aims to make the company the biggest vendor of high-end smartphones in China in the next three years. Photo: Shutterstock
