A worker prepares a package for delivery at a JD.com distribution centre. Photo: AFP
A worker prepares a package for delivery at a JD.com distribution centre. Photo: AFP

JD.com, Bilibili trigger outcry after dismissals rebranded as ‘graduations’ amid wave of job cuts

  • While it is common for large firms to describe lay-offs as business ‘optimisation’, the term ‘graduation’ in pink slips handed out by JD.com and Bilibili has stirred anger
  • The controversy has erupted at a time when job security in the workplace is in doubt due to widespread job cuts or headcount freezes in China’s tech industry

A worker prepares a package for delivery at a JD.com distribution centre. Photo: AFP
A worker prepares a package for delivery at a JD.com distribution centre. Photo: AFP
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