TikTok owner ByteDance pushes music-streaming service on mainland to challenge Chinese market leaders Tencent, NetEase
- New ByteDance app Qishui Yinyue, which translates to ‘soda music’ in Mandarin, was updated on Wednesday after its release last month
- The tech unicorn’s push into China’s music-streaming market pits it against Tencent Music Entertainment Group and NetEase subsidiary Cloud Village
“Soda Music is an app built on Douyin’s continuous efforts in music,” a representative of Douyin said in a statement sent via WeChat on Thursday. “Douyin launched it as a stand-alone app to better serve our users as well as artists in the industry.”
The service currently provides more than 10 million music tracks, according to the app’s landing page on Apple’s mainland App Store. It allows Douyin users to sync their favourite music lists on the short video app.
Built on ByteDance’s personalisation algorithm, the new music-streaming app recommends songs based on the preference of a subscriber and other like-minded users of the service. It pushes music by genre and displays synchronised lyrics like Resso.
The app, however, remains in its beta phase, which requires an invitation code. It was ranked 20th among all iOS music apps in China on Thursday, according to market researcher Data.ai, formerly known as App Annie.
Still, ByteDance’s foray into the mainland’s music-streaming market comes at an opportune time when there are no more exclusive music-licensing deals in place.