The Xiaohongshu app seen on a smartphone in Yichang, Hubei province, on April 29, 2021. Photo: Costfoto/Barcroft Media via Getty Images
The Xiaohongshu app seen on a smartphone in Yichang, Hubei province, on April 29, 2021. Photo: Costfoto/Barcroft Media via Getty Images

Chinese social e-commerce firm Xiaohongshu trims 9 per cent of staff, joining Alibaba, Tencent, others in lay-off wave

  • The Instagram-like platform, popular with China’s Gen-Z for finding and rating products, said it is cutting employees who failed to pass performance reviews
  • China’s tech industry has been beset with lay-offs after months of industry crackdowns last year, while internet platforms more carefully police online content

The Xiaohongshu app seen on a smartphone in Yichang, Hubei province, on April 29, 2021. Photo: Costfoto/Barcroft Media via Getty Images
The Xiaohongshu app seen on a smartphone in Yichang, Hubei province, on April 29, 2021. Photo: Costfoto/Barcroft Media via Getty Images
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