This year’s edition of China’s annual 618 shopping festival is expected to serve as a barometer to measure consumer spending nationwide amid the country’s faltering economy. Illustration: Shutterstock
China’s e-commerce giants, led by Alibaba and JD.com, kick off promotions for midyear 618 shopping festival
- JD.com and Pinduoduo started their 618 presales programme on May 23, while Alibaba began its presales campaign on May 26
- The presales period allows consumers to make a deposit, which guarantees a low price, on goods they want to buy ahead of the start of 618 sales
Follow your favourite topic and get notified
This year’s edition of China’s annual 618 shopping festival is expected to serve as a barometer to measure consumer spending nationwide amid the country’s faltering economy. Illustration: Shutterstock